E3 2010: Ubisoft Press Conference

Ubisoft E3 Press Conference

This was just painful to watch. Ubisoft needs a PR makeover almost as much as Activision does, but for different reasons. At least Joel McHale was there to walk us through the awkwardness (I can’t believe he came back). There were a few things to get excited about, and then there was laser tag?

  • Child of Eden – Multiplatform release using motion controls in a very Rez-like game that evolves with your actions and the music around it. (Trailer)
  • Assassin’s Creed Brotherhood – Thrilling gameplay trailer as Ezio tries to escape a crumbling city. They are emphasizing offense and strike first kills against multiple enemies at a time. Also shown was ballistics gameplay using a cannon and promises of more gadgets. The trailer ends on a bit of a cliffhanger, and they talked about multiplayer involving gamer’s stepping into the roles of Templars. (Gameplay Demo)
  • Shaun White Skateboarding – Yep skateboarding, because we needed another one of those, and Shaun White apparently skateboards, too. In a twist though, this skateboarding game gets creative in allowing your shape the world around you as you skate. Building rails, raising and lowering platforms, and transforming the environment, all under the premise of bringing life to a world taken over by corporations. Whatever, it was weird, but it looked fun and different. (Gameplay Demo)
  • WTF Ubisoft – Things got weird with presentations involving laser tag, stress games, the same Your Shape demo, MotionSports, some teaser for Project DUST, a Michael Jackson dance game (that wasn’t shown, only live dancers), and user-powered gaming based off of Trackmania. I don’t know what happened, and I don’t care.
  • Raving Rabbids Travel in Time – AAAUUUGGGHHHH! For the Wii.
  • Ghost Recon Future Soldier – This game looks very promising and the futuristic weaponry is well realized. Otherwise just a solid shooter gameplay demo focusing on active camo (Gameplay Demo).
  • Driver: San Francisco – Wisely, Ubisoft is taking this series back to its roots as well. Looks great and has Shift gimmick where you can teleport into any vehicle at anytime. Which leads to some crazy traffic possibilities. (Presentation)
  • Rayman Origins – In the end I was most excited about that they brought back a 2d platformer. The art style in this game is what catches your attention. As long as the gameplay remains Rayman, this should be one to watch. (Trailer)

Arbitrary rating – 420 raised eyebrows

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2 Comments E3 2010: Ubisoft Press Conference

  1. Andy H

    This was the worst press conference I’ve ever seen in my life. Does UbiSoft really think I’m going to play laser tag in my house? I don’t want all my shit broken. There’s a reason we have dedicated areas for laser tag. And Joel McHale deserved a lot more laughs than he was getting.

    At least Shaun White Skateboarding looked interesting. It had a lot of the absurdity of the original Tony Hawk games, which I think is missing from the genre at the moment.

  2. JDevL

    Ubisoft just seems lost. I don’t think they have a clue who their audience is and that they are being really clever and different. They are about to alienate most of their audience if they keep this up.

    I agree about Shaun White, I made fun of it at first, but different is good in this genre.

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