Schwartz > haptics. I think.
Don’t get me wrong, EA Sports has done plenty of shady business in regards to utilizing the likenesses of athletes, but let’s not pretend like the NCAA has anything figured out about how to handle the marketing of its players, either. EA is smart to get out of the college game market until that is figured out for them. What I don’t have figured out is that Steam Controller announcement. Regardless of the design itself which rightfully deserved its WTF reaction from everyone, Valve does need to figure out a better PR strategy if it ever hopes to reach beyond its indoctrinated followers and find a new/serious audience in the living room.
Keep up with even more headlines that have our attention on the Horrible Newswire on Google+.
The last few days in headlines
- Candy Crush studio files for IPO. Zynga Jr?
- Valve announces Steam Controller. Steam week goes out with a “huh” since we can’t really judge it until we can use it. Hands-on impressions from other devs now available.
- EA to pay collegiate licensing company $40 million for athlete likeness violations. I still blame the NCAA for not having its shit together.
- Shadow of the Eternals development has been halted. Now can someone save Eternal Darkness from these clowns?
- Twitch.tv secures $20 million investment. Ramping up for the new consoles. Really curious to see if Twitch stays on top or if bigger players enter/fracture the market.
- Wii U firmware 4.0 allows for Wii games on the Gamepad. Plus check out the recap of this morning’s Nintendo Direct featuring Sonic to Smash Bros.
Game coverage and release dates
- Xi3’s Piston out on November 29th for $999. The first unofficial Steam Box enters the living room.
- Amnesia developers, Frictional Games, teases sci-fi horror game SOMA. Spaaaaaace is still scaaaaaarrry.
- Joystiq’s Rain review. PS3 adds another “different” game to its library.
Mega Headlines – The latest gaming industry headlines and game release info.